The investment platform eToro unveiled new features at this year's Pro Investor Summit in Cyprus that could significantly impact the future of investing. The biggest highlight was the new App Store, which allows even Czech fintech companies to offer their applications to millions of investors and earn rewards for their usage. Another key topic was automated portfolio management powered by artificial intelligence.
From November 3rd to 5th, Limassol, Cyprus, is hosting eToro Pro Investor Summit 2026, which was attended by Jiří Fuchs as a Pro Investor and representative of the Czech WealthTech Association.
The conference brought together investors, technology companies, and financial sector experts. The program featured appearances by eToro founder Yoni Assia and representatives from Goldman Sachs, as well as lectures dedicated to artificial intelligence and the future of investing.
eToro App Store: A new opportunity for Czech fintechs
We consider the opening of the eToro App Store to external developers to be one of the most exciting developments. Czech fintech companies now have the opportunity to create their own investment applications and offer them to eToro users worldwide.
And what is the key takeaway? eToro will financially reward developers based on how successful their applications are and how many investors use them.
This is an interesting opportunity for Czech wealthtech firms. They can develop tools for stock analysis, portfolio evaluation, or investment strategies, for example, and gain access to a global investor community.
AI portfolio manager for everyone
Another innovation that caught our attention is eToro's move toward automated investment portfolio management using artificial intelligence.
The goal is to make automated portfolio management accessible to the general public. Investors will be able to use intelligent tools not only for market analysis but, over time, for the actual management of their investments.
What was once available primarily to professional wealth managers is becoming increasingly accessible to everyday investors.
Base44: Investment applications powered by AI
The Base44 platform, which enables the creation of applications with the help of artificial intelligence, also received significant attention at the summit.
The combination of simplified development, AI, and the new eToro App Store could significantly change the fintech market. Even a small company or an individual developer can create an interesting investment tool, offer it to the global market, and generate revenue from its usage.
What does this mean for Czech wealthtech?
From the perspective of the Czech WealthTech Association, we see these innovations primarily as a major opportunity for Czech technology companies.
The investment market is gradually opening up to new players. Thanks to AI, the development of financial applications is becoming more accessible, and major platforms are beginning to offer external developers not only access to customers but also new ways to earn income.
The future of wealthtech may not belong solely to large financial institutions, but also to smaller tech companies with great ideas and high-quality products.
And that is exactly where I see great potential for the Czech fintech sector.
Jiří Fuchs
Czech WealthTech Association
eToro Pro Investor Summit 2026, Limassol, Cyprus